Branding is just a logo right? Oh, branding is so much more than just a logo!
It’s the overall look and feel of your website and your social media platforms. I’m sure we’ve all looked at an Instagram grid for a business and just thought “what a mess!” when there’s no consistency, no discernible colour palette and you just can’t seem to work out what they do or who they do it for!
Branding is all about who your ideal customer is and how you can help them.
If you’ve been through brand strategy with me or someone else (how dare you!) then we can use that Brand Blueprint (or whatever the other brand strategist you used calls it…I’m not bitter…) and turn those words and visual boards into your brand identity.
If you haven’t yet gone through the brand strategy process please have a look here.
What this entails really depends on what your brand needs but more often than now it’s a logo and it’s broken down parts (not like a broken down car though I promise).
The parts are usually the main logo, a black and white version, maybe an icon that can be used with or without the wording, a submark which is a smaller, more compact version of the main logo and any other version we feel is needed for your brand and business.
If you’re ready to discuss your brand identity just hit the botton below and book a free call with me.
brand identity design