Environmental - Truckel Creative

Activism Marketing in Action: Lush Case Study

by truckel | Dec 12, 2024 | Activism, Branding, Connect to your audience, Environmental, Ethical, Marketing, Sustainability

When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At Truckel Creative, I believe that aligning your brand with a purpose beyond profit is not just good for the world but also good for business. Lush campaign...

Activism Marketing – Transforming Promotion into Purpose

by truckel | Oct 25, 2024 | Activism, Environmental, Ethical, Marketing, Sustainability, Values

Marketing and Activism: A Powerful Intersection When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and persuasive messaging. But marketing can be more than that. In the hands of purpose-driven brands...

Have Yourself a Sustainable Little Christmas

by truckel | Nov 30, 2022 | Environmental, Ethical, Sustainability

We all want to do our bit to help the planet and reduce our impact on the environment but we get to Christmas and it can easily all go out of the window! So here’s a handy guide to having a sustainable Christmas. It can be really easy to have a sustainable...

Growth & Development

by truckel | Sep 22, 2022 | Brand Strategy, Environmental

Growing and developing as a person and a business. We never stay the same, we are constantly evolving and developing ourselves whether we actively set out to do that or not. Some of us go to therapy, read self help books or go to the gym several times a week. But...

What is a circular economy?

by truckel | Jun 24, 2021 | Environmental

Ever since the industrial revolution we have operated on a linear economy, meaning we take, we make, we dispose and then we start all over again. We as humans create large amounts of waste from this way of manufacturing as well as consuming large amounts of...

Let’s Talk About Plastic Packaging

by truckel | Jun 16, 2021 | Environmental, Ethical

We all know that plastic pollution is bad, like really bad. 79% of the 8.3 billion metric tons of plastic ever produced is still on our planet. That’s 6.3 billion metric tons of plastic still lying in landfills, still polluting our oceans and still littering our...