by truckel | Dec 12, 2024 | Activism, Branding, Business, Connect to your audience, Environmental, Ethical, Marketing, Purpose, Sustainability
When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At Truckel Creative, I believe that aligning your brand with a purpose beyond profit is not just good for the world but also good for business. Lush campaign...
by truckel | Oct 25, 2024 | Activism, Business, Environmental, Ethical, Marketing, Purpose, Sustainability, Values
Marketing and Activism: A Powerful Intersection When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and persuasive messaging. But marketing can be more than that. In the hands of purpose-driven brands...
by truckel | Sep 4, 2024 | Uncategorised
You can’t really escape the recent Oasis ticket debacle – it’s been everywhere! Oasis fans have been left frustrated, disappointed and angry when they couldn’t get tickets due to a combination of technical glitches, overwhelming demand, and...
by truckel | Jan 26, 2024 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Purpose, Soul Calling, Success, Values
What does it truly mean to be in alignment with yourself? It’s a term I often use in discussions about personal growth and branding, but what does it actually mean? Being in alignment means feeling completely at ease within yourself, as if you’ve found...
by truckel | Jan 24, 2024 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Ideal Client, Success, Values
Good branding is like the sea (and we all know how much I love the sea!). When you, your business and your client are in alignment everything flows effortlessly – the sea is calm and inviting. When there’s a disconnect between you, your business and your...
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