Brand Strategy - Truckel Creative

Creating Authentic Connections: The Power of Your Story in Building an Audience

by truckel | Nov 28, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Success

Shaping your brand Focusing on your personal story can establish a meaningful connection with your audience, playing a pivotal role in shaping your entire brand. In the realms of branding and marketing, a lot of emphasis is put on identifying your ideal client. We all...

Top 5 Mistakes Made in Branding

by truckel | Nov 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Ideal Client, Success, Values

Everyone has had an awful client, one who thinks they know best and won’t listen to what you, the expert, says. I know my worst client very well…because it’s ME!When I first started Truckel Creative back in 2021 I was in such a rush to get the...

Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success

I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...

What do you want to attract more of into your life?

by truckel | Oct 31, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, personal development

Samhain (31st October & 1st November) is about halfway between the autumn equinox and the winter solstice and 1st November marks the pagan new year. Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...

How I went from being uncertain my business would ever take off to working with some amazingly aligned businesses.

by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success, Values

Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...

Finding Alignment, Ease and Flow in Your Business

by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Values

Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...