Branding - Truckel Creative

Branding is not just a nice logo and a pretty colour palette

by truckel | Jul 29, 2026 | Brand Strategy, Branding, Building a Brand, Connect to your audience

Most people I work with these days already know that branding isn’t just about the logo and colour palette. They know it’s about their values, their mission, their ideal client etc. but they are still surprised by some of the “unexpected”...

The Power of Aligned Branding (and Why It Matters More Than You Think)

by truckel | Apr 8, 2025 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Marketing

Branding is often misunderstood. Many think it’s just your logo, your colours, maybe a nicely designed website. But your brand is so much more than that, it’s the feeling people get every time they interact with your business. Let me show you what I mean. A Real-Life...

Activism Marketing in Action: Lush Case Study

by truckel | Dec 12, 2024 | Activism, Branding, Connect to your audience, Environmental, Ethical, Marketing, Sustainability

When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At Truckel Creative, I believe that aligning your brand with a purpose beyond profit is not just good for the world but also good for business. Lush campaign...

Branding Lessons from the Oasis Ticket Debacle: The Power of Authentic Connection in Branding (aka Not letting your audience “Slide Away”!)

by truckel | Sep 4, 2024 | Branding, Marketing

You can’t really escape the recent Oasis ticket debacle – it’s been everywhere! Oasis fans have been left frustrated, disappointed and angry when they couldn’t get tickets due to a combination of technical glitches, overwhelming demand, and...

10 Ways Being Out of Alignment Can Be Showing Up in Your Life

by truckel | Jan 26, 2024 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

What does it truly mean to be in alignment with yourself? It’s a term I often use in discussions about personal growth and branding, but what does it actually mean? Being in alignment means feeling completely at ease within yourself, as if you’ve found...

Authentic Branding: Know Yourself Before Chasing Dreams

by truckel | Jan 24, 2024 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Good branding is like the sea (and we all know how much I love the sea!). When you, your business and your client are in alignment everything flows effortlessly – the sea is calm and inviting. When there’s a disconnect between you, your business and your...