by truckel | Oct 25, 2024 | Activism, Business, Environmental, Ethical, Marketing, Purpose, Sustainability, Values
Marketing and Activism: A Powerful Intersection When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and persuasive messaging. But marketing can be more than that. In the hands of purpose-driven brands...
by truckel | Jan 26, 2024 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Purpose, Soul Calling, Success, Values
What does it truly mean to be in alignment with yourself? It’s a term I often use in discussions about personal growth and branding, but what does it actually mean? Being in alignment means feeling completely at ease within yourself, as if you’ve found...
by truckel | Jan 24, 2024 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Ideal Client, Success, Values
Good branding is like the sea (and we all know how much I love the sea!). When you, your business and your client are in alignment everything flows effortlessly – the sea is calm and inviting. When there’s a disconnect between you, your business and your...
by truckel | Nov 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Ideal Client, Success, Values
Everyone has had an awful client, one who thinks they know best and won’t listen to what you, the expert, says. I know my worst client very well…because it’s ME!When I first started Truckel Creative back in 2021 I was in such a rush to get the...
by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success, Values
Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...
by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Values
Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...
Recent Comments