case study – the gentle art of

Overview

The Gentle Art Of are a new day retreat business based around the seasons and the wheel of the year.
The two founders come from different backgrounds with one being a dancer/pilates/movement instructor and the other being a meditator/vegan/pagan.
The business needed a full rand strategy and visual identity process as it brand new and they already had the first day retreat booked in!

Solution

The Gentle Art Of needed the identity to reflect the calming, nature inspired feel of the brand discovered during the initial strategy session.
The brandmark was made up of the symbols for play and pause and they were attributes the brand wanted to highlight – a need to pause but to also play, even as adults.
The colours match colours found in nature and the font used is grounded in an analogue, pre digital time.
The strategy showed how the imagery was to always stay calm and rooted in nature and the marketing should offer the solution to the problems we hightlighted in the ideal audience workshop.

Outcome

The marketing literature now all looks consistant and workshops sell out fast.
Customers know what to expect at the events as the branding and marketing reflects the feel of the events – this builds trust with the audience.
With a strong brand strategy behind the business additional offers can easily be vetted against it to make sure they fit within the strategy of the business or not – this keeps a business coherant and growing in the right direction.