bridging the gap between your business and your client

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Brand & Design

bespoke brand solution
brand strategy plan
full brand design
brand assets
brand guidelines
full and mini versions available

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Brand Strategy

bespoke brand solution
brand strategy plan

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Marketing Services

full marketing solutions
marketing plan creation
social media content
PR services
marketing plan implementation
event marketing

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When should I be working on my branding to help my business?

At the start of your business

When you first start your business is the perfect time to start looking at the basics of branding – your values, your mission, your vision etc.
I don’t recemmend going “all in” with branding in these early days though unless you are an invested start up, as you will evolve during your first 12 months so would most probably need a rebrand a year down the line which could prove costly.

A year into your business

Your business with organically evolve over the course of the first year but after about 12 months you will be much more settled into what you’re offering, who you want to work with and where you want to take your business.
This is the perfect time to start working on your brand strategy, your marketing strategy and really nailing your brand identity.

When you hit bumps in the road

There will be times in your business when things aren’t going so well and you may feel like:

your audience isn’t growing
your sales aren’t improving
you’re stagnating
you’re stuck what to say in your marketing and on social media
you’re not getting the engaement you want

This is when a really good look at your brand and whether it still speaks for your business or it’s time to give it an overhaul and a refresh to match the business you have now.

There’s a change of direction

You need to always make sure your brand is speaking the same language as the business you have right now.
Any number of things can knock a brand off course:

brand new offers different from anything you’ve offered before
you gain new investment and want to grow faster
you take on a business partner or investor
your audience or ideal client changes

It’s important to make sure your brand always aligns with you, your business and your audience so any changes will need you to audit your brand to make sure you stay on track and don’t confuse your audience.

Hi, I’m Sara, aka Truckel Creative, and I support business owners who give a shit about the planet, to establish deep roots to enable their business to blossom and thrive.
When we hit those bumps in the road and suddenly our audience stops increasing, our sales stay the same for months, even years, and we start to feel invisible online we can easily fall down the rabbit hole of doing yet another free challenge to work out your ideal client or consuming ALL the instagram accounts we can on visibility. It can be overwhelming and exhausting.
All the things we hunt out are important, but that’s just it, they are ALL important. They are all part of your brand so the best way to feel back in control of your business and your future again is to work on your brand to bring it back into alignment with you, your business and your audience.
Branding is for life, not just at the start of your business 😉

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