bridging the gap between your business and your client
Start hereBrand & Design
- bespoke brand solution
- brand strategy plan
- full brand design
- brand assets
- brand guidelines
- full and mini versions available
When should I be working on my branding to help my business?
At the start of your business
When you first start your business is the perfect time to start looking at the basics of branding – your values, your mission, your vision etc.
I don’t recemmend going “all in” with branding in these early days though unless you are an invested start up, as you will evolve during your first 12 months so would most probably need a rebrand a year down the line which could prove costly.
A year into your business
Your business with organically evolve over the course of the first year but after about 12 months you will be much more settled into what you’re offering, who you want to work with and where you want to take your business.
This is the perfect time to start working on your brand strategy, your marketing strategy and really nailing your brand identity.
When you hit bumps in the road
There will be times in your business when things aren’t going so well and you may feel like:
- your audience isn’t growing
- your sales aren’t improving
- you’re stagnating
- you’re stuck what to say in your marketing and on social media
- you’re not getting the engaement you want
This is when a really good look at your brand and whether it still speaks for your business or it’s time to give it an overhaul and a refresh to match the business you have now.
There’s a change of direction
You need to always make sure your brand is speaking the same language as the business you have right now.
Any number of things can knock a brand off course:
- brand new offers different from anything you’ve offered before
- you gain new investment and want to grow faster
- you take on a business partner or investor
- your audience or ideal client changes
It’s important to make sure your brand always aligns with you, your business and your audience so any changes will need you to audit your brand to make sure you stay on track and don’t confuse your audience.
Hi, I’m Sara, aka Truckel Creative, and I support business owners who give a shit about the planet, to establish deep roots to enable their business to blossom and thrive.
When we hit those bumps in the road and suddenly our audience stops increasing, our sales stay the same for months, even years, and we start to feel invisible online we can easily fall down the rabbit hole of doing yet another free challenge to work out your ideal client or consuming ALL the instagram accounts we can on visibility. It can be overwhelming and exhausting.
All the things we hunt out are important, but that’s just it, they are ALL important. They are all part of your brand so the best way to feel back in control of your business and your future again is to work on your brand to bring it back into alignment with you, your business and your audience.
Branding is for life, not just at the start of your business 😉