Welcome to the world of Truckel Creative – branding and marketing for ethical businesses who want to change the world.


I work with ethical and sustainable businesses who give a sh*t about the planet and are tired of trying to compete with bigger, faceless brands who have endless budgets but only greenwash their audience.

I act as your full brand and marketing department, without the cost or commitment of a full-time team. Offering branding, graphic design, illustration and marketing strategy for purpose-led businesses who want to be seen, understood, and chosen for what they stand for.

Running a values-led business can feel like an uphill battle. You’re doing things properly, thoughtfully, and ethically, while louder, less responsible businesses dominate the space. I’m here to help you cut through that noise with clarity, confidence, and marketing that feels aligned rather than exhausting.

If you want a brand that clearly communicates your values, visuals that support your message, and marketing that becomes its own form of activism, book a call and let’s build something that reflects what you believe in.

A photo of Sara Truckel sat in the doorway to her studio with her dog
an line drawn illustration of a fingerprint on a green background

brand strategy &
brand identity design

  • Stand out with confidence

  • Align your message and visuals

  • Attract the right audience.

A line drawn illustration of a placard that says No Planet B

graphic design

 

  • Make your values visible

  • Build trust fast

  • Cut through the noise

A line drawn illustration of a loud haler

marketing strategy &
implementation

  • Grow ethically

  • Focus your efforts

  • Make marketing feel purposeful

A line drawn illustration of a fist holding a pencil

illustration

 

  • Stand out in a sea of sameness

  • Tell complex stories simply

  • Connect emotionally

A photo of Sara Truckel in her art studio

I’m Sara, founder of Truckel Creative.
I’m a vegan, sea-swimmer, and lifelong creative who loves helping ethical and sustainable businesses shine.
My own journey started with a degree in Graphic Design and Illustration, followed by a Master’s in Visual Communication, and over 25 years of experience working with brands – from a small London gift business to the national retail department at the British Red Cross, and now to my home on the Isle of Wight.
I also co-founded, and later sold, an arts events business, so I know what it’s like to build something meaningful from the ground up. Today, through Truckel Creative, I help purpose-led businesses craft branding, design, illustration, and marketing that feels authentic, connects with the right people, and makes a real impact.

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5% of sales are donated to

 

Actively reducing my carbon footprint by using 100% renewable, vegan electricity

       

© 2021-2026 Sara Truckel
Trading as Truckel Creative