blog

The Power of Aligned Branding (and Why It Matters More Than You Think)
Brand Strategy Branding Building a Brand Business Connect to your audience Connections Ideal Client Marketing

The Power of Aligned Branding (and Why It Matters More Than You Think)

Branding is often misunderstood. Many think it’s just your logo, your colours, maybe a nicely designed website. But your brand...
Read More
Activism Marketing in Action: Lush Case Study
Activism Branding Business Connect to your audience Environmental Ethical Marketing Purpose Sustainability

Activism Marketing in Action: Lush Case Study

When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At...
Read More
Activism Marketing – Transforming Promotion into Purpose
Activism Business Environmental Ethical Marketing Purpose Sustainability Values

Activism Marketing – Transforming Promotion into Purpose

When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and...
Read More
Branding Lessons from the Oasis Ticket Debacle: The Power of Authentic Connection in Branding (aka Not letting your audience “Slide Away”!)
Uncategorised

Branding Lessons from the Oasis Ticket Debacle: The Power of Authentic Connection in Branding (aka Not letting your audience “Slide Away”!)

Just like the Oasis ticket fiasco, when a brand loses touch with its audience - whether through miscommunication, a lack...
Read More
10 Ways Being Out of Alignment Can Be Showing Up in Your Life
Brand Strategy Branding Building a Brand Business Connect to your audience Connections personal development Purpose Soul Calling Success Values

10 Ways Being Out of Alignment Can Be Showing Up in Your Life

What does it truly mean to be in alignment with yourself? It's a term I often use in discussions about...
Read More
Authentic Branding: Know Yourself Before Chasing Dreams
Brand Strategy Branding Building a Brand Connect to your audience Connections Ideal Client Success Values

Authentic Branding: Know Yourself Before Chasing Dreams

When you're starting your branding process, the usual starting point is thinking about your ideal client. But, here's the thing...
Read More
Creating Authentic Connections: The Power of Your Story in Building an Audience
Brand Strategy Branding Building a Brand Connect to your audience Connections Success

Creating Authentic Connections: The Power of Your Story in Building an Audience

Your story communicates that you've navigated challenges similar to those your audience faces. It expresses empathy, indicating that you understand...
Read More
Top 5 Mistakes Made in Branding
Brand Strategy Branding Building a Brand Connect to your audience Ideal Client Success Values

Top 5 Mistakes Made in Branding

Everyone has had an awful client, one who thinks they know best and won't listen to what you, the expert,...
Read More
Connecting with Your Tribe: Why Understanding Your Ideal Client Matters
Brand Strategy Branding Building a Brand Business Connect to your audience Ideal Client Success

Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

It’s time you got to know your ideal client thoroughly too so you can also form a deep connection and...
Read More
What do you want to attract more of into your life?
Brand Strategy Branding Building a Brand Business Connections personal development

What do you want to attract more of into your life?

Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...
Read More
How I went from being uncertain my business would ever take off to working with some amazingly aligned businesses.
Brand Strategy Branding Building a Brand Business Connect to your audience Connections Ideal Client personal development Success Values

How I went from being uncertain my business would ever take off to working with some amazingly aligned businesses.

The confidence I’ve gained from having branding that lands with my audience and feels like a real extension of me...
Read More
Finding Alignment, Ease and Flow in Your Business
Brand Strategy Branding Building a Brand Business Connect to your audience Ideal Client Success Values

Finding Alignment, Ease and Flow in Your Business

Most people think of branding as a logo, a colour palette, a tag line but it’s much more of an...
Read More
What do we mean by a value led business?
Brand Strategy Branding Building a Brand Business Connections Uncategorised Values

What do we mean by a value led business?

Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are...
Read More
Are you selling the service or the outcome?
Brand Strategy Branding Building a Brand Business Ideal Client

Are you selling the service or the outcome?

Are you selling a product/service or are you selling an aspiration, a goal, a lifestyle, an attribute, a feeling, and...
Read More
Get to Know You – Get to Know Your Brand
Brand Strategy Branding Building a Brand Business Connect to your audience Connections Ideal Client personal development Success

Get to Know You – Get to Know Your Brand

Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your...
Read More
Developing Your Business Branding
Brand Strategy Branding Building a Brand Business Connect to your audience

Developing Your Business Branding

Now this may sound like a strange thing for a brand designer to say but….you don’t have to spend a...
Read More
Top Ten Tips For Good Branding
Brand Strategy Branding Building a Brand Business Connect to your audience Ideal Client Success Truckel's Top Branding Tips

Top Ten Tips For Good Branding

My top 10 tips on good branding and brand strategy for businesses of all sizes but especially small and micro...
Read More
Making Meaningful Connections
Branding Building a Brand Business Connect to your audience Connections personal development Success

Making Meaningful Connections

One of my values is making meaningful connections. As humans we're hardwired for connection, hardwired to fit in, to feel...
Read More
Honest Business
About me Business personal development Success

Honest Business

I've decided more honesty in small business is needed. To show people what's its really like running a business but...
Read More
What does success look like to you?
About me Brand Strategy Branding Building a Brand Business personal development Success

What does success look like to you?

Success looks different for everyone and surprise, surprise, it's very rarely defined by how much money you make! We also...
Read More
limit="10" show_author="false" show_date=”false” show_comments="false"] media_size="medium"]

HOME

VIRTUAL COFFEE

MY DESIGN WORK

CONTACT

5% of sales are donated to

 

Actively reducing my carbon footprint by using 100% renewable, vegan electricity

       

© 2025 Sara Truckel
Trading as Truckel Creative