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Just like the Oasis ticket fiasco, when a brand loses touch with its audience - whether through miscommunication, a lack...

What does it truly mean to be in alignment with yourself? It's a term I often use in discussions about...

When you're starting your branding process, the usual starting point is thinking about your ideal client. But, here's the thing...

Your story communicates that you've navigated challenges similar to those your audience faces. It expresses empathy, indicating that you understand...

Everyone has had an awful client, one who thinks they know best and won't listen to what you, the expert,...

It’s time you got to know your ideal client thoroughly too so you can also form a deep connection and...

Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...

The confidence I’ve gained from having branding that lands with my audience and feels like a real extension of me...

Most people think of branding as a logo, a colour palette, a tag line but it’s much more of an...

Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are...

Are you selling a product/service or are you selling an aspiration, a goal, a lifestyle, an attribute, a feeling, and...

Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your...

Now this may sound like a strange thing for a brand designer to say but….you don’t have to spend a...

My top 10 tips on good branding and brand strategy for businesses of all sizes but especially small and micro...

One of my values is making meaningful connections. As humans we're hardwired for connection, hardwired to fit in, to feel...

I've decided more honesty in small business is needed. To show people what's its really like running a business but...

Success looks different for everyone and surprise, surprise, it's very rarely defined by how much money you make! We also...

here's a handy guide to having a sustainable Christmas. It can be really easy to have a sustainable Christmas, it...

Discovering your purpose, your why, in this respect, isn’t some big existential question about the meaning of life (we all...

Story telling is a great way to find and connect with people, and in business that means customers/clients. Your story...