What to Say: 50 marketing ideas
50 marketing ideas hiding in what you already believe in.
I’ve seen this many times before with clients I work with, you don’t have a marketing problem, you have a what to say problem.
Like me, you started your business because you saw something needed to change and you wanted to use your skills to make a difference.
You know what you stand for, what you’d never compromise on, and what you’d love to see done differently, but when you sit down to create marketing content to post, write or launch, you don’t know what to say.
So you end up saying what everyone else is saying rather than sounding like you…or you just don’t post anything.
Your ideas aren’t missing, they’re sitting in your beliefs, just waiting to be said out loud!
What’ is What to Say: 50 marketing ideas?
What to Say: 50 marketing ideas hiding in what you already believe in is exactly the system I use with my clients to generate marketing ideas.
When you buy you’ll get instant access to download the PDF workbook with five short sections. Each has a few honest questions to answer, followed by a “mine your answers” step that turns them into 10 ready-to-use marketing ideas.
- The Story: why your business really exists, and what you’re standing for
- The Stance: what’s broken in the world that your business is helping to fix, what needs saying, and what are the lines you’ll never cross
- The Audience: who are you for, and just as importantly, who are you not
- The Feeling: what it’s like to step into your brand, and how to bring that to life
- The Future: the headline you want written about you in five years
Then in Sort It, you’ll choose your three content pillars, pick your top five What to Say ideas, and finish with a clear plan for your first two weeks of marketing content.
You finish with around 50 marketing ideas and know exactly where to start.
Plus, once you’ve used the 50 ideas, you can go back to the workbook and generate 50 more!
Who is What to Say: 50 marketing ideas hiding in what you already believe in for (and who it’s not)
It’s for you if you’re a founder-led business, ethical, sustainable or values-driven, who knows what you believe but struggles to turn it into marketing that feels like you.
It’s for you if you’ve ever sat down to create marketing content and gone completely blank so done the same as someone else you “think” is doing well.
It’s for you if you want to say the reason you are better than your competitors, the ones that seem hell bent on damaging the plane,t but you worry it will turn people away (spoiler alert #1: you want to turn those away as they were never your target market anyway!).
It’s for you if you’ve tried many other marketing tools but want a system rather than just another template.
It’s for you if you want a system you can use over and over again to keep generating ideas for your marketing.
It’s not for you if you want a template to copy and tell you what to say.
It’s not for you if you’d rather your marketing was neutral and and appealed to everyone (spoiler alert #2: you can never appeal to everyone anyway).
Hi, I’m Sara
I’m a brand strategist, brand designer and marketeer.
I help founders who give a sh*t about the planet to become the everyday activists they want to be, and I practise it in my own marketing too.
I built What to Say from the questions I ask in my brand strategy discovery sessions. It’s the exact system I use with all of my clients to generate marketing content ideas over and over again.
Get What to Say: 50 marketing ideas hiding in what you already believe in
Instant PDF download for £98
FAQs about What to Say: 50 marketing ideas hiding in what you already believe in
How long does it take to complete? Most people finish in an afternoon, or a few short sittings across a week.
Is it right for a brand-new business? Yes. If you know why you started, you have enough to begin.
Is this a one and done workbook? No. This is something you can come back to again to generate more marketing and content ideas.
© 2021-2026 Sara Truckel
Trading as Truckel Creative