case study – keert

Overview

Keert were a brand new electric cargo courier on the Isle of Wight, and after a successful trial they decided to take the plunge and formalise the business with a new name and new branding.
In the discovery meeting it was highlighted that many local businesses are using cars and vans unecessarily for pick ups and deliveries, and in many, if not all cases, a cargo bike would be quicker, cheaper and of course cleaner.
It was decided that along with the benefits to the environment (cleaner and quieter), the cost and time benefits to the client should also be made very visible.

Solution

During the intial discovery workshop we talked about the purpose of Keert, and the whys behind each of the directors. Although all very different, one why was consistant through them all – to leave a big legacy impact but a small environmental impact.
We identified the target audience and the other players within their space. Armed with all that we could see exactly where to position the business and the messaging needed to attract the right audience.

Outcome

I saw that Keert were here to make a statement – to be change makers and innovators, to stand out in a crowded courier market. With that in mind I added the definitive full stop to the name in the logo. This highlights the statement they are making, and how it’s them – there is simply no one else.
As the bikes are always on the move, we needed a colour that attracts attention and would also be a talking point. Using the bright neon green colour helps riders be seen in low light too. The riders are vulnerable road users so the colour has practical as well as asthetic use.

In 2024 I took on the role of leading the marketing of Keert to generate more leads. The brand awareness of Keert is consistantly increasing and they now have several ongoing contracts with businesses.
As part of the marketing plan I developed a character called Bob to help ease some of the more “controversial” aspects of climate change. He is now a much loved character (plus I had to utilise all my illustration training to draw him!).

Find out more about Keert here