case study – carisbrooke flower farm

Overview

Claire was feeling overwhelmed by marketing of her relatively new flower farm business. She had a full time job and really just wanted to spend her business hours in the fields, speaking to clients and arrange flowers.
We spoke about how she didn’t know where to start or what to even post about most days. She was so overwhelmed she didn’t really post anything.
As the business was still in it’s early days, Claire was aware that marketing really was key to letting the business thrive so she could give her her full time employment to work soley on the the farm.

Solution

During our initial strategy session we got to grips with the brand and the values it stood for – sustainability, seasonality, nature first- these were the bedrocks of where Claire took the business.
We then looked closely at Claire’s goals and what she wanted to achieve when and who else was doing similar around her. From this I developed a 6 and 12 month marketing plan and we identified areas of collaboration for Claire and other loacl businesses.

Outcome

I took on the majority of Claire’s marketing and content creation based on the marketing plan we had developed.
Claire stated that even after our initial meeting she felt less overwhelmed and over time Claire felt able to start posting more personal content – notes from the field and candid shots from wedding set ups – as she knew I was posting consistant content in line with the plan.
As part of the marketing plan I also identified that Claire’s website needed a refresh and replan which increased traffic to her website.
Her workshops now sell out quickly and her wedding bookings take up most of the summer as the flower farm goes from strength to strength.