case study – the gentle art of

Overview

The Gentle Art Of are a new day retreat business based around the seasons and the wheel of the year.
The two founders come from different backgrounds, with one being a dancer/pilates/movement instructor and the other being a meditator/vegan/pagan.
The business needed a full brand strategy and visual identity process as it was a brand new venture and they already had the first day retreat booked in!

Solution

The Gentle Art Of needed the identity to reflect the calming, nature inspired feel of the brand discovered during the initial strategy session.
The brandmark was made up of the symbols for play and pause as they were attributes the brand wanted to highlight – a need to pause but to also play, even as adults – but reinvented to look more rooted in nature.
The colours of the brand match colours found in nature, and the font used is grounded in an analogue, pre digital time.
The strategy showed how the imagery was to always stay calm and grounded, and the marketing should offer the solution to the problems hightlighted in the ideal audience workshop.

Outcome

The marketing literature now all looks consistant and tells a story – workshops now sell out.
Customers know what to expect at the events as the branding and marketing reflects the feel of the events – this builds trust with the audience.
With a strong brand strategy behind the business, additional offers can easily be vetted against it to make sure they fit – this keeps a business coherant and growing in the right direction.

Find out more about The Gentle Art Of here