• home
  • Free Resources
  • 1:1 branding & design
  • marketing services
  • 1:1 brand coaching
  • netwalking
  • strategy hour & virtual coffee
  • my design work
  • about me
  • contact me
  • giving back
  • blog
Truckel Creative
The Power of Aligned Branding (and Why It Matters More Than You Think)

The Power of Aligned Branding (and Why It Matters More Than You Think)

by truckel | Apr 8, 2025 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, Marketing

Branding is often misunderstood. Many think it’s just your logo, your colours, maybe a nicely designed website. But your brand is so much more than that, it’s the feeling people get every time they interact with your business. Let me show you what I mean. A Real-Life...
Authentic Branding: Know Yourself Before Chasing Dreams

Authentic Branding: Know Yourself Before Chasing Dreams

by truckel | Jan 24, 2024 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Ideal Client, Success, Values

Good branding is like the sea (and we all know how much I love the sea!). When you, your business and your client are in alignment everything flows effortlessly – the sea is calm and inviting. When there’s a disconnect between you, your business and your...
Creating Authentic Connections: The Power of Your Story in Building an Audience

Creating Authentic Connections: The Power of Your Story in Building an Audience

by truckel | Nov 28, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Success

Shaping your brand Focusing on your personal story can establish a meaningful connection with your audience, playing a pivotal role in shaping your entire brand. In the realms of branding and marketing, a lot of emphasis is put on identifying your ideal client. We all...
Top 5 Mistakes Made in Branding

Top 5 Mistakes Made in Branding

by truckel | Nov 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Ideal Client, Success, Values

Everyone has had an awful client, one who thinks they know best and won’t listen to what you, the expert, says. I know my worst client very well…because it’s ME!When I first started Truckel Creative back in 2021 I was in such a rush to get the...
Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success

I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...
« Older Entries

Recent Posts

  • The Power of Aligned Branding (and Why It Matters More Than You Think)
  • Activism Marketing in Action: Lush Case Study
  • Activism Marketing – Transforming Promotion into Purpose
  • Branding Lessons from the Oasis Ticket Debacle: The Power of Authentic Connection in Branding (aka Not letting your audience “Slide Away”!)
  • 10 Ways Being Out of Alignment Can Be Showing Up in Your Life

Recent Comments

    Archives

    • April 2025
    • December 2024
    • October 2024
    • September 2024
    • January 2024
    • November 2023
    • October 2023
    • August 2023
    • July 2023
    • June 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2021
    • June 2021
    • April 2021
    • March 2021
    • February 2021

    Categories

    • About me
    • Activism
    • Brand Strategy
    • Branding
    • Building a Brand
    • Business
    • Christmas
    • Connect to your audience
    • Connections
    • Environmental
    • Ethical
    • Ideal Client
    • Marketing
    • personal development
    • Purpose
    • Soul Calling
    • Success
    • Sustainability
    • Truckel's Top Branding Tips
    • Uncategorised
    • Values

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Facebook
    • Instagram