by truckel | Dec 12, 2024 | Activism, Branding, Business, Connect to your audience, Environmental, Ethical, Marketing, Purpose, Sustainability
When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At Truckel Creative, I believe that aligning your brand with a purpose beyond profit is not just good for the world but also good for business. Lush campaign...
by truckel | Oct 25, 2024 | Activism, Business, Environmental, Ethical, Marketing, Purpose, Sustainability, Values
Marketing and Activism: A Powerful Intersection When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and persuasive messaging. But marketing can be more than that. In the hands of purpose-driven brands...
by truckel | Jan 26, 2024 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Purpose, Soul Calling, Success, Values
What does it truly mean to be in alignment with yourself? It’s a term I often use in discussions about personal growth and branding, but what does it actually mean? Being in alignment means feeling completely at ease within yourself, as if you’ve found...
by truckel | Nov 9, 2022 | Brand Strategy, Branding, Building a Brand
Discovering your purpose, your why, in this respect, isn’t some big existential question about the meaning of life (we all know that’s 42 anyway), it’s the reason you started your business, the reason you still do it and the reason why it isn’t just the money that...
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