Brand Strategy - Truckel Creative

What do you want to attract more of into your life?

by truckel | Oct 31, 2023 | Brand Strategy, Branding, Building a Brand

Samhain (31st October & 1st November) is about halfway between the autumn equinox and the winter solstice and 1st November marks the pagan new year. Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...

How I went from being uncertain my business would ever take off to working with some amazingly aligned businesses.

by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...

Finding Alignment, Ease and Flow in Your Business

by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...

What do we mean by a value led business?

by truckel | Aug 17, 2023 | Brand Strategy, Branding, Building a Brand, Uncategorised, Values

I talk a lot about values and how your values should help inform your branding but what exactly do we mean by values and being value led? Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are a set...

Are you selling the service or the outcome?

by truckel | Aug 7, 2023 | Brand Strategy, Branding, Building a Brand

Are you selling a product/service or are you selling an aspiration, a goal, a lifestyle, an attribute, a feeling, a solution to a problem, an impact?When we’re sold the outcome of the product or service we’re more likely to buy as we can see clearly what...

Get to Know You – Get to Know Your Brand

by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience

Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...