by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success, Values
Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...
by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Values
Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...
by truckel | Aug 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, Uncategorised, Values
I talk a lot about values and how your values should help inform your branding but what exactly do we mean by values and being value led? Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are a set...
by truckel | Aug 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Ideal Client
Are you selling a product/service or are you selling an aspiration, a goal, a lifestyle, an attribute, a feeling, a solution to a problem, an impact?When we’re sold the outcome of the product or service we’re more likely to buy as we can see clearly what...
by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success
Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...
by truckel | Jul 22, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience
A Controversial Statement Now this may sound like a strange thing for a brand designer to say but….you don’t have to spend a lot on branding!But there is a disclaimer…you don’t have to spend a lot on branding at the start of your business. When you first start up your...
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