Connect to your audience - Truckel Creative

Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience

I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...

How I went from being uncertain my business would ever take off to working with some amazingly aligned businesses.

by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...

Finding Alignment, Ease and Flow in Your Business

by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...

Get to Know You – Get to Know Your Brand

by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience

Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...

Developing Your Business Branding

by truckel | Jul 22, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience

A Controversial Statement Now this may sound like a strange thing for a brand designer to say but….you don’t have to spend a lot on branding!But there is a disclaimer…you don’t have to spend a lot on branding at the start of your business. When you first start up your...

Top Ten Tips For Good Branding

by truckel | Jul 20, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Truckel's Top Branding Tips

Over the next few weeks I’m going to be going into more detail about some of the aspects of branding and brand strategy but I thought it would help to give my top 10 tips on good branding for businesses of all sizes Know YourselfDiscovering who you are is always the...