Connect to your audience - Truckel Creative

Top 5 Mistakes Made in Branding

by truckel | Nov 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Everyone has had an awful client, one who thinks they know best and won’t listen to what you, the expert, says. I know my worst client very well…because it’s ME!When I first started Truckel Creative back in 2021 I was in such a rush to get the...

Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience

I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...

How I went from being uncertain my business would ever take off to working with some amazingly aligned businesses.

by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...

Finding Alignment, Ease and Flow in Your Business

by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Values

Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...

Get to Know You – Get to Know Your Brand

by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience

Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...

Developing Your Business Branding

by truckel | Jul 22, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience

A Controversial Statement Now this may sound like a strange thing for a brand designer to say but….you don’t have to spend a lot on branding!But there is a disclaimer…you don’t have to spend a lot on branding at the start of your business. When you first start up your...