by truckel | Apr 8, 2025 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, Marketing
Branding is often misunderstood. Many think it’s just your logo, your colours, maybe a nicely designed website. But your brand is so much more than that, it’s the feeling people get every time they interact with your business. Let me show you what I mean. A Real-Life...
by truckel | Dec 12, 2024 | Activism, Branding, Business, Connect to your audience, Environmental, Ethical, Marketing, Purpose, Sustainability
When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At Truckel Creative, I believe that aligning your brand with a purpose beyond profit is not just good for the world but also good for business. Lush campaign...
by truckel | Oct 25, 2024 | Activism, Business, Environmental, Ethical, Marketing, Purpose, Sustainability, Values
Marketing and Activism: A Powerful Intersection When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and persuasive messaging. But marketing can be more than that. In the hands of purpose-driven brands...
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