by truckel | Apr 8, 2025 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, Marketing
Branding is often misunderstood. Many think it’s just your logo, your colours, maybe a nicely designed website. But your brand is so much more than that, it’s the feeling people get every time they interact with your business. Let me show you what I mean. A Real-Life...
by truckel | Jan 26, 2024 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Purpose, Soul Calling, Success, Values
What does it truly mean to be in alignment with yourself? It’s a term I often use in discussions about personal growth and branding, but what does it actually mean? Being in alignment means feeling completely at ease within yourself, as if you’ve found...
by truckel | Jan 24, 2024 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Ideal Client, Success, Values
Good branding is like the sea (and we all know how much I love the sea!). When you, your business and your client are in alignment everything flows effortlessly – the sea is calm and inviting. When there’s a disconnect between you, your business and your...
by truckel | Nov 28, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Success
Shaping your brand Focusing on your personal story can establish a meaningful connection with your audience, playing a pivotal role in shaping your entire brand. In the realms of branding and marketing, a lot of emphasis is put on identifying your ideal client. We all...
by truckel | Oct 31, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, personal development
Samhain (31st October & 1st November) is about halfway between the autumn equinox and the winter solstice and 1st November marks the pagan new year. Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...
by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success, Values
Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...
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