by truckel | Nov 28, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Success
Shaping your brand Focusing on your personal story can establish a meaningful connection with your audience, playing a pivotal role in shaping your entire brand. In the realms of branding and marketing, a lot of emphasis is put on identifying your ideal client. We all...
by truckel | Oct 31, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, personal development
Samhain (31st October & 1st November) is about halfway between the autumn equinox and the winter solstice and 1st November marks the pagan new year. Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...
by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success, Values
Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...
by truckel | Aug 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, Uncategorised, Values
I talk a lot about values and how your values should help inform your branding but what exactly do we mean by values and being value led? Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are a set...
by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success
Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...
by truckel | Jun 30, 2023 | Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Success
One of my values is making meaningful connections. As humans we’re hardwired for connection, hardwired to fit in, to feel like we belong. But here’s the thing, there’s a big difference between fitting in and belonging. Brene Brown describes the...
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