by truckel | Dec 12, 2024 | Activism, Branding, Business, Connect to your audience, Environmental, Ethical, Marketing, Purpose, Sustainability
When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At Truckel Creative, I believe that aligning your brand with a purpose beyond profit is not just good for the world but also good for business. Lush campaign...
by truckel | Oct 25, 2024 | Activism, Business, Environmental, Ethical, Marketing, Purpose, Sustainability, Values
Marketing and Activism: A Powerful Intersection When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and persuasive messaging. But marketing can be more than that. In the hands of purpose-driven brands...
by truckel | Jan 26, 2024 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Purpose, Soul Calling, Success, Values
What does it truly mean to be in alignment with yourself? It’s a term I often use in discussions about personal growth and branding, but what does it actually mean? Being in alignment means feeling completely at ease within yourself, as if you’ve found...
by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success
I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...
by truckel | Oct 31, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, personal development
Samhain (31st October & 1st November) is about halfway between the autumn equinox and the winter solstice and 1st November marks the pagan new year. Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...
by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success, Values
Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...
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