by truckel | Jan 26, 2024 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Purpose, Soul Calling, Success, Values
What does it truly mean to be in alignment with yourself? It’s a term I often use in discussions about personal growth and branding, but what does it actually mean? Being in alignment means feeling completely at ease within yourself, as if you’ve found...
by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success
I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...
by truckel | Oct 31, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, personal development
Samhain (31st October & 1st November) is about halfway between the autumn equinox and the winter solstice and 1st November marks the pagan new year. Whether you celebrate Samhain, Halloween or neither, now is a great time to look at leaving behind what no longer...
by truckel | Oct 24, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success, Values
Let’s go back to 2020, yes I know sorry but this is a story about business confidence so bear with me. It started in early 2020 when we were all blissfully oblivious to what was about to hit us. I was riding on the quest of a wave as a graphic designer working...
by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Values
Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...
by truckel | Aug 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, Uncategorised, Values
I talk a lot about values and how your values should help inform your branding but what exactly do we mean by values and being value led? Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are a set...
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