Welcome to the world of Truckel Creative – branding and marketing for ethial businesses who want to change the norm.

I work with ethical and sustainable businesses who give a sh*t about the planet and are tired of trying to compete with bigger, faceless brands that don’t care about the environment or the people they serve.

I act as your full brand and marketing department, without the cost or commitment of a full-time team. Offering branding, graphic design, illustration and marketing strategy for purpose-led businesses who want to be seen, understood, and chosen for what they stand for.

Running a values-led business can feel like an uphill battle. You’re doing things properly, thoughtfully, and ethically, while louder, less responsible businesses dominate the space. I’m here to help you cut through that noise with clarity, confidence, and marketing that feels aligned rather than exhausting.

If you want a brand that clearly communicates your values, visuals that support your message, and marketing that becomes its own form of activism, book a call and let’s build something that reflects what you believe in.

book a call

A photo of Sara Truckel sat in the doorway to her studio with her dog

brand strategy &
brand identity design

Stand out with confidence: a brand identity that’s unmistakably yours and impossible to ignore.
Align your message and visuals: ensure every touchpoint reflects your principles.
Attract the right audience: people who resonate with your values become loyal supporters and advocates.

graphic design

Make your values visible: design that communicates what you stand for before a single word is read.
Build trust fast: consistent visuals that give your audience confidence in your business.
Cut through the noise: graphics that stop people scrolling and start conversations.

marketing strategy &
implementation

Grow ethically: marketing that expands your reach without compromising your values.
Focus your efforts: a clear plan so you don’t waste energy on channels or tactics that don’t matter.
Make marketing feel purposeful: turn every post, email, or campaign into a statement of your values.

illustration

Stand out in a sea of sameness: custom visuals no one else can replicate.
Tell complex stories simply: make abstract or sensitive ideas instantly understandable.
Connect emotionally: illustrations that create warmth, curiosity, and trust with your audience.

A photo of Sara Truckel in her art studio

I’m Sara, founder of Truckel Creative.
I’m a vegan, sea-swimmer, and lifelong creative who loves helping ethical and sustainable businesses shine.
My own journey started with a degree in Graphic Design and Illustration, followed by a Master’s in Visual Communication, and over 25 years of experience working with brands – from a small London gift business to the national retail department at the British Red Cross, and now to my home on the Isle of Wight.
I also co-founded and later sold an arts events business, so I know what it’s like to build something meaningful from the ground up. Today, through Truckel Creative, I help purpose-led businesses craft branding, design, illustration, and marketing that feel authentic, connects with the right people, and makes a real impact.

more about me

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