about me

I’m Sara, aka Truckel Creative, long time vegan (I haven’t eaten meat since 1988 when I first heard The Smiths’ “Meat is Murder”), runner, cyclist, sea swimmer (yes all year round, no, no wetsuit), music lover (90s shoegaze anyone?), ADHDer, visual artist and brand consultant & designer.

I love the sea and the feeling of being wrapped in a cold hug. I love walking in nature and breathing the clean fresh air on top of a hill with my rescue border collie. I also love a second hand bargain, being deafened down the front at a gig and surrounding myself with plants. I’m a multi faceted being…just like your business!

Even though I specialised in design at art college I went off and worked in retail marketing and development for 16 years in small independent brands and a large national charity. I then came back to design as a graphic designer for a major greetings card publisher before going off to university, all the wrong way round (I don’t do ‘normal’!) and as a (very) mature student!
At university I gained a foundation degree in graphic design, a BA in visual arts (illustration) and a masters in visual communication. I’ve successfully founded and co-run two events businesses, been a freelance graphic designer since 2016 and specialising in branding since 2020.

My superpowers are having a divergent brain that works and thinks differently and being a vegan eco warrior. These things not only make me amazing at seeing connections other can’t and having big crazy ideas but it also means I’m kind and compassionate too – I’ll help you dream those big dreams in a safe, secure space!

Here are 5 really interesting facts about me 

1. I’ve cycled from London to Brighton and all the way round the Isle of Wight (although not both on the same day!)

2. I played the cello as a child and really wish I still played it

3. My love of design started at art college in the 90s when computers weren’t a thing so to design anything we’d have to trace the fonts from a huge font book and make sure we got all the spacing correct manually. I still love “hands on” design to this day

4. I once beat Usain Bolt over the finish line at the 2012 Olympic Games athletics track – ok my race was 4 months before his but I still beat him!

5. I’m a proper artist too – 3D, painting, printmaking etc. I have a lovely studio to escape to and exhibit my work reguarly. Take a look at my work at saratruckel.co.uk

And if you’ve got an odd 6 hours free (I mean why wouldn’t you?!) why not have a listen to the Soundtrack of my Life on Spotify (if you’re on your phone click here as the link below doesn’t seem to work).





5% of sales are donated to


Actively reducing my carbon footprint by using 100% renewable, vegan electricity


© 2024 Sara Truckel
Trading as Truckel Creative