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Truckel Creative
Creating Authentic Connections: The Power of Your Story in Building an Audience

Creating Authentic Connections: The Power of Your Story in Building an Audience

by truckel | Nov 28, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Success

Shaping your brand Focusing on your personal story can establish a meaningful connection with your audience, playing a pivotal role in shaping your entire brand. In the realms of branding and marketing, a lot of emphasis is put on identifying your ideal client. We all...
Top 5 Mistakes Made in Branding

Top 5 Mistakes Made in Branding

by truckel | Nov 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Ideal Client, Success, Values

Everyone has had an awful client, one who thinks they know best and won’t listen to what you, the expert, says. I know my worst client very well…because it’s ME!When I first started Truckel Creative back in 2021 I was in such a rush to get the...
Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

Connecting with Your Tribe: Why Understanding Your Ideal Client Matters

by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success

I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...

Recent Posts

  • The Power of Aligned Branding (and Why It Matters More Than You Think)
  • Activism Marketing in Action: Lush Case Study
  • Activism Marketing – Transforming Promotion into Purpose
  • Branding Lessons from the Oasis Ticket Debacle: The Power of Authentic Connection in Branding (aka Not letting your audience “Slide Away”!)
  • 10 Ways Being Out of Alignment Can Be Showing Up in Your Life

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