brand strategy for sustainable businesses

Branding is a position, not a paint job

Your brand is not your logo. It’s the beliefs people associate with your business. If those beliefs aren’t clear, your audience fills in the gaps and that’s rarely helpful.

For purpose-led businesses, branding is about alignment. Between values, actions, and communication.

How I work

I specialise in brand strategy and brand identity design for ethical businesses who want to be clear, confident, and uncompromising.

Before any visuals are designed, we define:

• What you stand for and what you stand against

• Who you are for and who you are not

• The role your business plays in the wider system

From there, I design a brand identity that reflects your values and works in the real world. Practical, flexible, and unmistakably yours.