by truckel | Aug 20, 2021 | Brand Strategy, Business, Ideal Client, Truckel's Top Branding Tips
Tip number two Branding tip number two is know your own brand. Now this might seem strange and it’s your brand so why wouldn’t you know it, but do you really know it? You need to really know the essence of your brand and who they are. Be curious, think of them as...
by truckel | Aug 11, 2021 | Brand Strategy, Business, Truckel's Top Branding Tips
Tip Number One I decided to start this little weekly section after remembering how when I worked in retail development for a major national charity I had a column in the monthly retail magazine called “Truckel’s Top Tips for Tip Top Windows”. I toyed...
by truckel | Jun 24, 2021 | Business, Environmental
Ever since the industrial revolution we have operated on a linear economy, meaning we take, we make, we dispose and then we start all over again. We as humans create large amounts of waste from this way of manufacturing as well as consuming large amounts of...
by truckel | Jun 16, 2021 | Business, Environmental, Ethical
We all know that plastic pollution is bad, like really bad. 79% of the 8.3 billion metric tons of plastic ever produced is still on our planet. That’s 6.3 billion metric tons of plastic still lying in landfills, still polluting our oceans and still littering our...
by truckel | Jun 9, 2021 | About me, Environmental, Ethical
Well maybe just yoga mats! Today I got to go back to my Iyengar yoga sessions, real life, in person, with other people for the first time in over a year (fuck you covid!). I was a little bit excited to say the least! But as I picked up my tatty old yoga mat from the...
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