by truckel | Jul 22, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience
A Controversial Statement Now this may sound like a strange thing for a brand designer to say but….you don’t have to spend a lot on branding!But there is a disclaimer…you don’t have to spend a lot on branding at the start of your business. When you first start up your...
by truckel | Jul 20, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Truckel's Top Branding Tips
Over the next few weeks I’m going to be going into more detail about some of the aspects of branding and brand strategy but I thought it would help to give my top 10 tips on good branding for businesses of all sizes Know YourselfDiscovering who you are is always the...
by truckel | Dec 12, 2022 | About me, Brand Strategy, Branding, Building a Brand, Business, personal development, Success
The dictionary definition is – The accomplishment of an aim or purpose – but what is your definition? During the branding process we talk about your vision for your business and your short and long term business goals.But in order to see your...
by truckel | Nov 9, 2022 | Brand Strategy, Branding, Building a Brand
Discovering your purpose, your why, in this respect, isn’t some big existential question about the meaning of life (we all know that’s 42 anyway), it’s the reason you started your business, the reason you still do it and the reason why it isn’t just the money that...
by truckel | Oct 27, 2022 | Brand Strategy, Branding, Building a Brand
Stories in any part of life are powerful things but here we’re not talking about your Brand Story (we’ll come onto that in a later blog), we’re talking about your personal story and how that can help you connect with your audience and inform your whole branding. You...
by truckel | Oct 20, 2022 | Brand Strategy
Branding is not just a pretty logo, it’s so much more than that. The visual side of branding only accounts for about 10% the whole process.Branding is actually just a feeling. I know that sounds like a load of bollocks but really it’s not. You see a brand is a...
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