by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Values
Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...
by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success
Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...
by truckel | Jul 20, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Truckel's Top Branding Tips
Over the next few weeks I’m going to be going into more detail about some of the aspects of branding and brand strategy but I thought it would help to give my top 10 tips on good branding for businesses of all sizes Know YourselfDiscovering who you are is always the...
by truckel | Jun 30, 2023 | Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Success
One of my values is making meaningful connections. As humans we’re hardwired for connection, hardwired to fit in, to feel like we belong. But here’s the thing, there’s a big difference between fitting in and belonging. Brene Brown describes the...
by truckel | Jan 29, 2023 | About me, Business, personal development, Success
I’ve decided more honesty in small business is needed. To show people what’s its really like running a business but also so others don’t feel like they’re not doing it right or getting it wrong or feeling alone in their struggles.I’ve...
by truckel | Dec 12, 2022 | About me, Brand Strategy, Branding, Building a Brand, Business, personal development, Success
The dictionary definition is – The accomplishment of an aim or purpose – but what is your definition? During the branding process we talk about your vision for your business and your short and long term business goals.But in order to see your...
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