by truckel | Apr 8, 2025 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, Marketing
Branding is often misunderstood. Many think it’s just your logo, your colours, maybe a nicely designed website. But your brand is so much more than that, it’s the feeling people get every time they interact with your business. Let me show you what I mean. A Real-Life...
by truckel | Jan 24, 2024 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Ideal Client, Success, Values
Good branding is like the sea (and we all know how much I love the sea!). When you, your business and your client are in alignment everything flows effortlessly – the sea is calm and inviting. When there’s a disconnect between you, your business and your...
by truckel | Nov 28, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Connections, Success
Shaping your brand Focusing on your personal story can establish a meaningful connection with your audience, playing a pivotal role in shaping your entire brand. In the realms of branding and marketing, a lot of emphasis is put on identifying your ideal client. We all...
by truckel | Nov 17, 2023 | Brand Strategy, Branding, Building a Brand, Connect to your audience, Ideal Client, Success, Values
Everyone has had an awful client, one who thinks they know best and won’t listen to what you, the expert, says. I know my worst client very well…because it’s ME!When I first started Truckel Creative back in 2021 I was in such a rush to get the...
by truckel | Nov 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success
I talk a lot about your ideal client in my branding courses and my online content. Today I had a whole post already written about how knowing your ideal client makes all the difference when you start branding and marketing your business, your copy on social media and...
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