by truckel | Oct 20, 2022 | Brand Strategy
Branding is not just a pretty logo, it’s so much more than that. The visual side of branding only accounts for about 10% the whole process.Branding is actually just a feeling. I know that sounds like a load of bollocks but really it’s not. You see a brand is a...
by truckel | Sep 22, 2022 | Brand Strategy, Business, Environmental, personal development
Growing and developing as a person and a business. We never stay the same, we are constantly evolving and developing ourselves whether we actively set out to do that or not. Some of us go to therapy, read self help books or go to the gym several times a week. But...
by truckel | Aug 20, 2021 | Brand Strategy, Business, Ideal Client, Truckel's Top Branding Tips
Tip number two Branding tip number two is know your own brand. Now this might seem strange and it’s your brand so why wouldn’t you know it, but do you really know it? You need to really know the essence of your brand and who they are. Be curious, think of them as...
by truckel | Aug 11, 2021 | Brand Strategy, Business, Truckel's Top Branding Tips
Tip Number One I decided to start this little weekly section after remembering how when I worked in retail development for a major national charity I had a column in the monthly retail magazine called “Truckel’s Top Tips for Tip Top Windows”. I toyed...
by truckel | Mar 18, 2021 | Brand Strategy
What does it mean to be a responsible brand? A recent GWI report found that 51% of people surveyed wanted brands to put more focus into being more eco friendly, 44% wanted brands to treat their staff more fairly and 41% would like them to support social causes....
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