by truckel | Jun 3, 2021 | Business, Environmental, Ethical
We’d all love to live a more ethical life where our impact on the planet is greatly reduced and our carbon footprint is as small as it can be…but here’s something controversial…planting trees is not the answer.If everyone “offset”...
by truckel | Apr 20, 2021 | About me, Brand Strategy, Business
Way back in primary school was when I first became aware of how we treat animals. We were allowed to pick a subject to do a project on and at 9 years old I chose factory farming – not what the rest of my class were choosing I can tell you!I was horrified and I...
by truckel | Mar 24, 2021 | Business, Ideal Client
When you first start out in business EVERYONE is talking about “ideal clients” “dream clients” “Ideal clients avatar” “Ideal client persona”, you literally cannot go on social media without seeing another post on bloody ideal clients…well here is...
by truckel | Mar 18, 2021 | Brand Strategy
What does it mean to be a responsible brand? A recent GWI report found that 51% of people surveyed wanted brands to put more focus into being more eco friendly, 44% wanted brands to treat their staff more fairly and 41% would like them to support social causes....
by truckel | Feb 5, 2021 | Brand Strategy
Brand strategy is the roadmap for your business for how to get from where you are to where you want to be. It takes away all the guess work surrounding marketing and promoting your business and building a successful brand of any size. So what does brand strategy do?...
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