by truckel | Aug 11, 2021 | Brand Strategy, Business, Truckel's Top Branding Tips
Tip Number One I decided to start this little weekly section after remembering how when I worked in retail development for a major national charity I had a column in the monthly retail magazine called “Truckel’s Top Tips for Tip Top Windows”. I toyed...
by truckel | Jun 24, 2021 | Business, Environmental
Ever since the industrial revolution we have operated on a linear economy, meaning we take, we make, we dispose and then we start all over again. We as humans create large amounts of waste from this way of manufacturing as well as consuming large amounts of...
by truckel | Jun 16, 2021 | Business, Environmental, Ethical
We all know that plastic pollution is bad, like really bad. 79% of the 8.3 billion metric tons of plastic ever produced is still on our planet. That’s 6.3 billion metric tons of plastic still lying in landfills, still polluting our oceans and still littering our...
by truckel | Jun 3, 2021 | Business, Environmental, Ethical
We’d all love to live a more ethical life where our impact on the planet is greatly reduced and our carbon footprint is as small as it can be…but here’s something controversial…planting trees is not the answer.If everyone “offset”...
by truckel | Apr 20, 2021 | About me, Brand Strategy, Business
Way back in primary school was when I first became aware of how we treat animals. We were allowed to pick a subject to do a project on and at 9 years old I chose factory farming – not what the rest of my class were choosing I can tell you!I was horrified and I...
by truckel | Mar 24, 2021 | Business, Ideal Client
When you first start out in business EVERYONE is talking about “ideal clients” “dream clients” “Ideal clients avatar” “Ideal client persona”, you literally cannot go on social media without seeing another post on bloody ideal clients…well here is...
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