by truckel | Aug 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, Uncategorised, Values
I talk a lot about values and how your values should help inform your branding but what exactly do we mean by values and being value led? Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are a set...
by truckel | Jun 24, 2021 | Business, Environmental
Ever since the industrial revolution we have operated on a linear economy, meaning we take, we make, we dispose and then we start all over again. We as humans create large amounts of waste from this way of manufacturing as well as consuming large amounts of...
by truckel | Jun 3, 2021 | Business, Environmental, Ethical
We’d all love to live a more ethical life where our impact on the planet is greatly reduced and our carbon footprint is as small as it can be…but here’s something controversial…planting trees is not the answer.If everyone “offset”...
by truckel | Mar 18, 2021 | Brand Strategy
What does it mean to be a responsible brand? A recent GWI report found that 51% of people surveyed wanted brands to put more focus into being more eco friendly, 44% wanted brands to treat their staff more fairly and 41% would like them to support social causes....
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