by truckel | Dec 12, 2024 | Activism, Branding, Business, Connect to your audience, Environmental, Ethical, Marketing, Purpose, Sustainability
When businesses take a stand on issues that matter, they do more than make a statement—they create a movement. At Truckel Creative, I believe that aligning your brand with a purpose beyond profit is not just good for the world but also good for business. Lush campaign...
by truckel | Oct 25, 2024 | Activism, Business, Environmental, Ethical, Marketing, Purpose, Sustainability, Values
Marketing and Activism: A Powerful Intersection When we think of marketing, we think of selling—promoting products or services with a mix of strategy, market research, and persuasive messaging. But marketing can be more than that. In the hands of purpose-driven brands...
by truckel | Aug 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connections, Uncategorised, Values
I talk a lot about values and how your values should help inform your branding but what exactly do we mean by values and being value led? Your values are your fundamental beliefs that guide and motivate your attitudes or actions. In simple terms your values are a set...
by truckel | Jun 24, 2021 | Business, Environmental
Ever since the industrial revolution we have operated on a linear economy, meaning we take, we make, we dispose and then we start all over again. We as humans create large amounts of waste from this way of manufacturing as well as consuming large amounts of...
by truckel | Jun 3, 2021 | Business, Environmental, Ethical
We’d all love to live a more ethical life where our impact on the planet is greatly reduced and our carbon footprint is as small as it can be…but here’s something controversial…planting trees is not the answer.If everyone “offset”...
Recent Comments