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Have Yourself a Sustainable Little Christmas
Christmas Environmental Ethical Sustainability

Have Yourself a Sustainable Little Christmas

here's a handy guide to having a sustainable Christmas. It can be really easy to have a sustainable Christmas, it...
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What’s The Purpose of Finding Your Purpose?
Brand Strategy Branding Building a Brand

What’s The Purpose of Finding Your Purpose?

Discovering your purpose, your why, in this respect, isn’t some big existential question about the meaning of life (we all...
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The Power of Your Story
Brand Strategy Branding Building a Brand

The Power of Your Story

Story telling is a great way to find and connect with people, and in business that means customers/clients. Your story...
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What is Branding?
Brand Strategy

What is Branding?

Branding is not just a pretty logo, it's so much more than that. The visual side of branding only accounts...
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Growth & Development
Brand Strategy Business Environmental personal development

Growth & Development

We never stay the same, we are constantly evolving and developing ourselves whether we actively set out to do that...
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Truckel’s Top Branding Tips
Brand Strategy Business Ideal Client Truckel's Top Branding Tips

Truckel’s Top Branding Tips

Tip number two Branding tip number two is know your own brand. Now this might seem strange and it’s your...
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Truckel’s Top Branding Tips
Brand Strategy Business Truckel's Top Branding Tips

Truckel’s Top Branding Tips

Tip Number One I decided to start this little weekly section after remembering how when I worked in retail development...
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What is a circular economy?
Business Environmental

What is a circular economy?

Ever since the industrial revolution we have operated on a linear economy, meaning we take, we make, we dispose and...
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Let’s Talk About Plastic Packaging
Business Environmental Ethical

Let’s Talk About Plastic Packaging

We all know that plastic pollution is bad, like really bad. 79% of the 8.3 billion metric tons of plastic...
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The answer to yoga mats, the universe and everything
About me Environmental Ethical

The answer to yoga mats, the universe and everything

Well maybe just yoga mats! Today I got to go back to my Iyengar yoga sessions, real life, in person,...
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Trees Are Not The Answer
Business Environmental Ethical

Trees Are Not The Answer

We'd all love to live a more ethical life where our impact on the planet is greatly reduced and our...
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Why I Do What I Do (plus a cute photo of my dog for attention!)
About me Brand Strategy Business

Why I Do What I Do (plus a cute photo of my dog for attention!)

Way back in primary school was when I first became aware of how we treat animals. We were allowed to...
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Meet Your Ideal Customer
Business Ideal Client

Meet Your Ideal Customer

When you first start out in business EVERYONE is talking about “ideal clients” “dream clients” “Ideal clients avatar” "Ideal client...
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Responsible Branding
Brand Strategy

Responsible Branding

What does it mean to be a responsible brand? A recent GWI report found that 51% of people surveyed wanted...
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How Brand Strategy Can Help Your Business
Brand Strategy

How Brand Strategy Can Help Your Business

Brand strategy is the roadmap for your business for how to get from where you are to where you want...
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Trading as Truckel Creative