by truckel | Aug 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Ideal Client
Are you selling a product/service or are you selling an aspiration, a goal, a lifestyle, an attribute, a feeling, a solution to a problem, an impact?When we’re sold the outcome of the product or service we’re more likely to buy as we can see clearly what...
by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success
Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...
by truckel | Jul 22, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience
A Controversial Statement Now this may sound like a strange thing for a brand designer to say but….you don’t have to spend a lot on branding!But there is a disclaimer…you don’t have to spend a lot on branding at the start of your business. When you first start up your...
by truckel | Jul 20, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Truckel's Top Branding Tips
Over the next few weeks I’m going to be going into more detail about some of the aspects of branding and brand strategy but I thought it would help to give my top 10 tips on good branding for businesses of all sizes Know YourselfDiscovering who you are is always the...
by truckel | Jun 30, 2023 | Branding, Building a Brand, Business, Connect to your audience, Connections, personal development, Success
One of my values is making meaningful connections. As humans we’re hardwired for connection, hardwired to fit in, to feel like we belong. But here’s the thing, there’s a big difference between fitting in and belonging. Brene Brown describes the...
by truckel | Jan 29, 2023 | About me, Business, personal development, Success
I’ve decided more honesty in small business is needed. To show people what’s its really like running a business but also so others don’t feel like they’re not doing it right or getting it wrong or feeling alone in their struggles.I’ve...
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