by truckel | Oct 17, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Values
Back in 2011 I had the (what I would say, brilliant) idea to start an events company on the Isle of Wight with a friend of mine. After a few (more than I care to admit) false starts we started getting real success through a Christmas market where all the stallholders...
by truckel | Aug 7, 2023 | Brand Strategy, Branding, Building a Brand, Business, Ideal Client
Are you selling a product/service or are you selling an aspiration, a goal, a lifestyle, an attribute, a feeling, a solution to a problem, an impact?When we’re sold the outcome of the product or service we’re more likely to buy as we can see clearly what...
by truckel | Aug 1, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Connections, Ideal Client, personal development, Success
Knowing yourself is the first step to building a successful business brand. When you know your strengths and weaknesses, your values and your purpose you can create a brand that reflects your unique personality.Many brand challenges across social media and the wide...
by truckel | Jul 20, 2023 | Brand Strategy, Branding, Building a Brand, Business, Connect to your audience, Ideal Client, Success, Truckel's Top Branding Tips
Over the next few weeks I’m going to be going into more detail about some of the aspects of branding and brand strategy but I thought it would help to give my top 10 tips on good branding for businesses of all sizes Know YourselfDiscovering who you are is always the...
by truckel | Aug 20, 2021 | Brand Strategy, Business, Ideal Client, Truckel's Top Branding Tips
Tip number two Branding tip number two is know your own brand. Now this might seem strange and it’s your brand so why wouldn’t you know it, but do you really know it? You need to really know the essence of your brand and who they are. Be curious, think of them as...
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